Services/08
Market Development
Some categories don't exist locally yet. AVANTRA builds the understanding that makes them possible.
AVANTRA introduces product categories that may still be relatively new to Lebanese consumers, educating both consumers and retailers as those categories develop.
International trends in sports nutrition, hydration, wellness and active lifestyle are tracked continuously, and new brands and products are evaluated using sales and market feedback to determine where the category should expand next.
What it includes
- 01Introduction of new product categories
- 02Consumer and retailer education
- 03Identification of emerging international trends
- 04Sports nutrition, hydration, wellness and active-lifestyle tracking
- 05Evaluation of new brands and products
- 06Sales and market feedback for category expansion
Approach
Scan
Track international category and trend movement.
Test
Evaluate new brands and products against real demand.
Expand
Scale what the market proves it wants.
Let's move the market forward.
Partner with AVANTRA to bring better products, stronger brands, and new possibilities to the Lebanese market.