Projects/Brand Development
AVANTRA Brand Identity System
The foundation of the company: a geometric gateway mark, a deep navy and royal blue system, and the applications that carry it into the market.
The AVANTRA identity was developed as the first project of the company — the system every future brand partnership is presented through.
The symbol transforms the letter A into a geometric gateway. Its upward structure represents progress and continuous growth, while the open centre communicates connection and new opportunity. The interconnected forms reflect AVANTRA's role in linking brands, products and markets.
Deep navy expresses trust, professionalism and credibility; royal blue adds energy, innovation and confidence. Together they define a system that is premium and contemporary across signage, packaging, stationery and digital.
Scope
- Symbol and wordmark construction
- Colour system and typography
- Packaging and transit identity
- Stationery and corporate collateral
- Environmental and signage application
- Digital design system
Year
2026
Gallery
Let's move the market forward.
Partner with AVANTRA to bring better products, stronger brands, and new possibilities to the Lebanese market.